Buying guide 23/07/2025

Who Are Keepmoat?

Building More Than Homes – We’re Building Communities

At Keepmoat, we believe a house is more than bricks and mortar. It’s the foundation for a better life, a stronger community, and a brighter future. That’s why, for over 90 years, we’ve been doing things a little differently. We’re not just building homes - we’re building places people are proud to call home.

We know that sounds like a big claim. But stick with us - we’ll show you why thousands of people across the UK are choosing Keepmoat, and why we’re quietly (but confidently) leading the way in sustainable, affordable, and community first housebuilding.

A Humble Beginning with a Big Vision

Keepmoat started with a simple idea: to make homeownership more accessible. Fast forward to today, and we’ve built over 45,000 homes across the UK. But we’ve never lost sight of our roots. We’re still grounded in the same values - affordability, sustainability, and community - that have shaped our journey from the start.

We’re proud to be one of the UK’s Top 10 homebuilders, but we don’t let that go to our heads. Instead, we let our work speak for itself - through the homes we build, the lives we improve, and the communities we help grow.

What Makes Keepmoat Different?

Let’s be honest - there are a lot of housebuilders out there. So, what makes us stand out?

1. We Build Where People Want to Live
We focus on regenerating brownfield land, breathing new life into underused spaces and transforming them into vibrant, connected communities. Over 80% of our developments are on brownfield or regeneration sites, helping protect the greenbelt and revitalise urban areas.

2. We’re Champions of Affordability
We offer 25% more affordable homes than the national average. That’s not just a statistic, it’s a reflection of our commitment to helping more people get on the property ladder, especially first-time buyers.

3. We’re Leading the Way in Sustainability
From zero carbon ready homes at Gedling Green to our partnership with the West Midlands Combined Authority to deliver 4,000 net-zero homes, we’re not just talking about sustainability - we’re building it into every home.

4. We’re Local at Heart
We don’t just build homes - we create jobs, support local businesses, and invest in the communities we serve. In fact, 70% of our workforce is employed within 30 miles of our developments.

Our Purpose: Building Communities, Transforming Lives

We’re not in this for the headlines. We’re here to make a difference. That’s why our purpose is simple but powerful: to build communities and transform lives. We work closely with local authorities, housing associations, and community groups to ensure our developments meet real needs- not just market trends.

Whether it’s creating green spaces, supporting local schools, or offering apprenticeships, we’re committed to long-term impact.

Innovation That Matters

We’re not flashy for the sake of it. But we do love a bit of clever thinking - especially when it makes life better for our homeowners. Take our homes at Gedling Green, for example. They’re built to the Future Homes Standard, featuring:

•   Air source heat pumps
•   Solar PV panels
•   EV charging points
•   Smart hot water cylinders that learn your habits to reduce waste

It’s not just about ticking boxes - it’s about creating homes that are comfortable, efficient, and future-ready.

A Partner You Can Trust

We’re proud to be a strategic partner of the West Midlands Combined Authority (WMCA), helping deliver their ambitious housing targets while creating jobs and apprenticeships. Our £360 million Spirit Quarters development in Coventry is a shining example - transforming a former estate into a thriving, inclusive neighbourhood.

We also worked with Birmingham City University for Gedling Green in Nottingham to study how our sustainable homes impact real lives, ensuring we keep learning and improving.

Our People Make the Difference

Behind every home we build is a team of passionate, down-to-earth people who genuinely care. From our site managers to our sales advisors, we’re all united by a shared mission: to do the right thing, not the easy thing.
We’re proud to have been recognised for our efforts, but we’re even prouder of the feedback we get from our customers. Because at the end of the day, it’s not about awards - it’s about trust.

By the Numbers: Keepmoat at a Glance

Here’s a snapshot of what we’ve achieved - and where we’re headed:

•   45,000+ homes built across the UK
•   £764 million in revenue (2023–24)
•   25% more affordable homes than the national average
•   4,000 new homes planned in the West Midlands
•   70% of workforce hired locally

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What Our Customers Say

We could go on about our values and vision - but we’d rather let our homeowners do the talking:

“We have recently purchased a home from Keepmoat and we have had an amazing experience. The whole team at Keepmoat has been so amazing. The whole process was smooth and professional.”
Junior Esegine

"We recently bought our first home on the Willow Heights development, I don't think anything I write can truly explain how fantastic Keepmoat have been throughout. Diane is amazing and so full of knowledge on purchasing a house, always there when we needed and I feel going above and beyond for customers. The house itself is absolutely stunning and finished to a high standard. I still can't believe it's mine would give more than 5 stars if I could as I couldn't be happier."
Kim Davies. Willow Heights, Rotherham.

Looking Ahead: Our Commitment to You

We’re always looking to improve. As we look to the future, we’re doubling down on what matters most:

•   Sustainability – Building greener, smarter homes
•   Affordability – Helping more people own a home
•   Community – Creating places that bring people together
•   Integrity – Doing the right thing, every time

We’re proud of what we’ve built—but we’re even more excited about what’s next.